AI for Marketing Ops

Vidyard

Video messaging and hosting platform for sales, marketing, and customer success teams.

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What is Vidyard?

Vidyard is a comprehensive video platform that enables businesses to create, host, and track personalized video content for sales outreach, marketing campaigns, and customer communication. With AI-powered features like automatic transcription and video analytics, it helps teams scale video communication and measure its impact on business outcomes.

When was this tool last updated? Vidyard continuously updates its platform throughout 2025, adding new AI features, improved analytics, and enhanced integration capabilities.

Why experiment with it in marketing ops?

  • Personalized video messages increase email response rates and engagement significantly.
  • Advanced video analytics provide insights into viewer behavior and content performance.
  • Screen recording capabilities enable easy creation of product demos and tutorials.
  • CRM integrations connect video engagement data with sales and marketing workflows.
  • AI-powered transcription makes videos searchable and accessible to all audiences.

Capabilities

Personalized video messagingScreen & webcam recordingVideo hosting & embeddingAdvanced video analyticsCRM integrations (Salesforce, HubSpot)AI-powered transcriptionVideo templates & thumbnailsCall-to-action overlaysTeam collaboration tools

Example Use Cases

  • Create personalized video prospecting messages for higher response rates.
  • Record product demos and tutorials for customer onboarding and support.
  • Build video landing pages with embedded calls-to-action for lead generation.
  • Track video engagement to prioritize follow-up with interested prospects.
  • Scale video communication across sales and customer success teams.

Engage with video using Vidyard

Create personalized video content that drives results and builds relationships.

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