Turn a revenue goal into traffic and spend.
Inputs: revenue goal, AOV, CVR, CPC.
Enter a positive revenue goal.
Enter a positive AOV.
CVR must be between 0 and 1.
Enter a positive CPC.
Input a revenue goal, your current conversion rate (CVR), average order value (AOV), and cost per click (CPC). The calculator converts that into the traffic and media budget needed to reach the goal.
Optionally, add expected traffic per day to estimate the number of days required to hit the goal.
What does CVR mean?
CVR is the probability that a click becomes a purchase (e.g., 0.02 for 2%).
What if my numbers change by channel?
Run the calculator separately per channel using that channel’s CPC and CVR to get more precise estimates.
Is ROAS rounded?
ROAS is reported to two decimals. Spend is rounded to cents; orders are whole numbers.
What's a good ROAS target?
It depends on your business model. E-commerce typically aims for 3-5x ROAS, while SaaS might target 10-20x due to higher customer lifetime value.
How do I improve my CVR?
Focus on landing page optimization, reducing friction in checkout, improving product-market fit, and targeting higher-quality traffic sources.