Calculate SEO ROI and organic traffic value.
Inputs: SEO costs, organic traffic growth, conversion rates, revenue.
Costs must be ≥ 0.
Traffic must be ≥ 0.
Traffic must be ≥ 0.
Rate must be between 0 and 100.
Value must be ≥ 0.
Timeframe must be 1-60 months.
Keywords must be ≥ 0.
CPC must be ≥ 0.
This SEO ROI calculator helps you measure the return on investment from your search engine optimization efforts and understand the true value of organic traffic.
SEO is a long-term investment that compounds over time. Unlike paid advertising, organic traffic continues generating value long after you stop actively optimizing, making it one of the most cost-effective marketing channels.
Use these metrics to justify SEO budgets, track performance improvements, and compare SEO effectiveness against other marketing channels.
What's a good SEO ROI?
A good SEO ROI varies by industry, but generally 300-1000% (3:1 to 10:1 return) is considered strong. SEO often has the highest ROI of any marketing channel because organic traffic continues generating value indefinitely.
How long does it take to see SEO ROI?
SEO is a long-term strategy. You may see initial improvements in 3-6 months, but significant ROI typically takes 6-12 months. The ROI compounds over time as rankings improve and traffic grows.
Should I include indirect benefits in my SEO ROI?
Yes! Consider brand awareness, trust signals, local search visibility, and the fact that organic traffic often converts better than paid traffic. These factors significantly impact overall ROI.
How do I calculate the value of keyword rankings?
Use the average cost-per-click (CPC) for your target keywords as a baseline. If you rank organically instead of paying for clicks, that's money saved. Top 3 rankings typically get 60-70% of clicks.
What costs should I include in SEO?
Include agency fees, tools and software, content creation, link building costs, and internal team time. Don't forget ongoing maintenance costs for technical SEO and content updates.
How do I track SEO ROI accurately?
Use Google Analytics to track organic traffic sources, conversion paths, and revenue attribution. Set up proper tracking for organic conversions and measure both direct and assisted conversions over time.
Why does SEO ROI compound over time?
Unlike paid advertising that stops generating value when you stop paying, SEO creates lasting assets. High-ranking pages continue driving traffic and conversions for years, making the initial investment more valuable over time.
How do I compare SEO ROI to other channels?
Calculate the cost per acquisition (CPA) for each channel. SEO typically has the lowest CPA over time, though it has a longer payback period. Consider both short-term and long-term ROI when making comparisons.