Calculate your email list's true value and ROI potential.
Inputs: list size, open rate, click rate, conversion rate, average order value.
List size must be at least 1.
Open rate must be between 0 and 100.
Click rate must be between 0 and 100.
Conversion rate must be between 0 and 100.
Average order value must be ≥ 0.
Email cost must be ≥ 0.
This calculator helps you understand the true value of your email list by calculating potential revenue, ROI, and per-subscriber value based on your email marketing performance metrics.
By inputting your current email metrics, you can see how much revenue your list could generate and whether your email marketing efforts are profitable. This helps with budgeting, list growth decisions, and overall marketing strategy.
The calculator uses these metrics to determine your list's revenue potential, ROI, and helps you make data-driven decisions about email marketing investments.
What is a good email list value?
A good list value depends on your industry and business model. Generally, B2B lists have higher values than B2C, and lists with engaged subscribers (high open/click rates) are worth more. Aim for at least $1-5 per subscriber annually.
How can I improve my email list value?
Focus on quality over quantity: improve open rates with better subject lines, increase click rates with compelling content, optimize conversion rates with better offers, and increase average order value through upselling and cross-selling.
What's a good email marketing ROI?
Email marketing typically delivers an ROI of 3,800% ($38 return for every $1 spent). A good ROI is above 1,000%, but this varies by industry. Focus on improving your metrics rather than just the ROI number.
Should I buy email lists?
No, never buy email lists. This violates anti-spam laws and damages your sender reputation. Focus on building your list organically through content marketing, lead magnets, and website opt-ins.
How often should I email my list?
Frequency depends on your audience and content quality. Start with 1-2 emails per week and adjust based on engagement metrics. Monitor unsubscribe rates and engagement to find the sweet spot for your audience.
What if my metrics are below industry averages?
Don't worry! Focus on one metric at a time. Start with improving open rates through better subject lines, then work on click rates with better content, and finally optimize conversion rates with better offers and landing pages.