Plan your marketing spend with data-driven insights.
Inputs: Revenue goal, industry, growth stage, customer acquisition cost.
Revenue goal must be at least $1,000.
CAC must be ≥ 0.
LTV must be ≥ 0.
Margin must be between 0 and 100.
This calculator helps you determine the optimal marketing budget based on your business goals, industry benchmarks, and financial metrics. It provides data-driven recommendations for budget allocation across different marketing channels.
The calculator considers industry-specific marketing spend ratios, growth stage factors, and your customer acquisition metrics to suggest a realistic and effective marketing budget.
The calculator uses industry benchmarks and growth stage multipliers to recommend appropriate marketing spend ratios, then allocates budgets across channels based on effectiveness and your business type.
What's a good marketing budget percentage?
Typically 5-15% of revenue, but varies by industry and growth stage. SaaS companies often spend 15-25%, while mature B2B companies might spend 5-10%.
How do I know my customer acquisition cost?
Divide your total marketing spend by the number of new customers acquired in a period. Track this metric over time to optimize your marketing efficiency.
What if my CAC is higher than my LTV?
This indicates an unsustainable business model. Focus on reducing CAC through better targeting, improving conversion rates, or increasing LTV through upselling and retention.
How should I adjust for different growth stages?
Startups should prioritize growth over profitability, spending 20-30% on marketing. As you mature, optimize for efficiency and reduce to 10-15%.
Which channels should I prioritize?
Focus on channels where your target audience is most active. B2B companies often prioritize LinkedIn and content marketing, while B2C companies focus on social media and digital advertising.