Relay

What is Relay?

Relay.app is a modern workflow automation platform that combines AI agents with human-in-the-loop steps across 100+ app integrations. It enables teams to create intelligent workflows that can handle complex decision-making while maintaining human oversight and approval processes.

When was this tool last updated? Relay.app has been actively updating throughout 2024-2025, with major feature releases in April 2024 including iterators, batch triggers, new human-in-the-loop steps, and enhanced AI capabilities. The platform continues regular updates with new app integrations and workflow features.

Why experiment with it in marketing ops?

• Unique human-in-the-loop steps for approvals, tasks, and data entry ensure quality control.
• Built-in AI models (GPT, Claude, Gemini, Llama) with custom prompt capabilities.
• Clean, modern interface designed to be non-overwhelming for users of all skill levels.
• 100+ app integrations designed with understanding of real workflow needs.
• Perfect 5-star G2 rating demonstrates strong user satisfaction and support quality.

Capabilities

Example Use Cases

• Create approval workflows where AI drafts content and humans review before publishing.
• Build lead qualification processes with AI scoring and manual review steps.
• Set up batch campaigns that personalize messaging using AI with human oversight.
• Deploy customer support workflows that escalate complex issues to human agents.
• Automate data entry tasks while allowing humans to input missing variable data.

Community Insights

Users consistently praise Relay.app's clean interface and human-in-the-loop capabilities, with a perfect 5-star rating on G2. The community particularly values its unique approach to combining AI automation with human oversight and decision-making.

Reviews highlight the platform's modern design philosophy and ease of use compared to traditional automation tools, making it accessible to teams who want AI-powered workflows without sacrificing human control and quality assurance.