Perplexity

What is Perplexity?

Perplexity is an AI-powered search engine that combines conversational AI with real-time web search to deliver accurate, cited answers to complex questions. It features advanced research capabilities through Deep Research, internal knowledge search, and integration with leading AI models like GPT-4 and Claude.

When was this tool last updated? Perplexity has received major updates throughout 2024-2025, including the launch of Perplexity Assistant (January 2025), Comet Browser (July 2025), Shopping Hub (November 2024), and Perplexity Labs. The platform processes over 780 million queries monthly with 20% month-over-month growth and was valued at $18 billion as of July 2025.

Why experiment with it in marketing ops?

• Deep Research feature completes expert-level research in 2-4 minutes that would take humans hours.
• Processes 780 million queries monthly with 20% month-over-month growth as of 2025.
• Internal Knowledge Search allows simultaneous searching across web content and uploaded documents.
• Shopping Hub with AI-powered product recommendations and one-click checkout for Pro users.
• Perplexity Labs can accomplish complex projects in 10 minutes that previously took days.

Capabilities

Example Use Cases

• Generate comprehensive market research reports with automated source gathering and analysis.
• Create SEO-optimized content briefs with real-time keyword research and trend analysis.
• Conduct competitor analysis by synthesizing information from multiple sources into actionable insights.
• Research industry trends and consumer behavior patterns for strategic campaign planning.
• Build internal knowledge bases combining web research with proprietary documents and data.

Performance Insights

Perplexity's Deep Research feature has proven particularly valuable for marketing operations, completing expert-level research tasks in 2-4 minutes that would typically take human analysts hours. The platform's ability to simultaneously search web content and internal documents creates a unified research environment.

Enterprise teams report significant efficiency gains using Perplexity's collaborative Spaces feature, which allows for organized research sharing and custom AI instructions that match organizational tone and requirements. The platform's real-time source citation maintains research credibility while accelerating content creation workflows.