Opus Clip

What is Opus Clip?

Opus Clip is an AI video editing platform that automatically identifies the most engaging moments in long-form videos and transforms them into short, viral-ready clips. It analyzes content for emotional hooks, adds captions, and optimizes clips for social media platforms like TikTok, Instagram Reels, and YouTube Shorts.

When was this tool last updated? Opus Clip receives regular updates throughout 2025, including improved AI analysis, new platform optimizations, and enhanced viral prediction capabilities.

Why experiment with it in marketing ops?

• AI analyzes long videos to identify the most engaging and shareable moments.
• Automatically generates captions, thumbnails, and social media optimizations.
• Transforms podcasts, webinars, and presentations into multiple short clips.
• Viral score prediction helps identify content with highest engagement potential.
• Multi-platform optimization for TikTok, Instagram, YouTube, and other platforms.

Capabilities

Example Use Cases

• Convert webinar recordings into engaging social media clips for content marketing.
• Transform podcast episodes into bite-sized promotional videos.
• Create highlight reels from product launches and company presentations.
• Generate multiple social media variants from single long-form marketing videos.
• Repurpose educational content into shareable clips for audience engagement.