n8n

What is n8n?

n8n is a fair-code, open-source workflow automation platform that combines visual workflow building with custom code capabilities. With 400+ integrations and native AI features, it offers developers and technical teams full control over their automation infrastructure through self-hosting options.

When was this tool last updated? n8n has experienced significant growth and updates throughout 2024-2025, including a €55M Series B funding round in March 2025 and new pricing model based on executions rather than workflows. The platform has evolved from traditional automation to AI orchestration, with 75% of workflows now incorporating AI integrations.

Why experiment with it in marketing ops?

• Open-source with fair-code license provides transparency and customization freedom.
• Self-hosting options give complete control over data and deployment infrastructure.
• Native AI capabilities with 75% of workflows now incorporating LLM integrations.
• Visual interface combined with JavaScript/Python coding for maximum flexibility.
• 400+ integrations with active community contributing 2,200+ custom nodes.

Capabilities

Example Use Cases

• Build AI-powered content workflows that generate and distribute marketing materials.
• Create self-hosted automation pipelines for sensitive data processing and compliance.
• Deploy custom lead scoring systems using JavaScript logic and AI model integration.
• Set up developer-friendly CI/CD automation workflows with code customization.
• Orchestrate complex AI workflows combining multiple language models and data sources.

Community Insights

The developer community particularly values n8n's open-source nature and self-hosting capabilities, with over 230,000 active users and a vibrant ecosystem of community-contributed nodes. Users appreciate the transparency and customization freedom compared to proprietary alternatives.

Technical teams find n8n particularly appealing for its ability to combine visual workflow building with custom code when needed, making it suitable for both simple automations and complex enterprise workflows requiring precise control.