Midjourney

Leading AI image and video generation platform with photorealistic output quality.

What is Midjourney?

Midjourney is a premier AI image generation platform that creates high-quality visuals from text prompts. With Version 7 launched in early 2025 and the new V1 video model, it offers enhanced photorealism, better text understanding, and video generation capabilities. The platform has evolved from Discord-only to include a comprehensive web interface.

When was this tool last updated? Midjourney Version 7 launched in early 2025 with enhanced architecture and photorealism. The V1 video model was introduced in June 2025, with ongoing updates through September 2025.

Why experiment with it in marketing ops?

  • Version 7 offers significantly improved photorealism and text prompt understanding.
  • New V1 video model creates up to 21-second videos from static images.
  • Web interface provides comprehensive editing tools beyond Discord integration.
  • Style and character reference features for consistent visual branding.
  • Multiple generation modes (Fast, Relax, Turbo) for different workflow needs.

Capabilities

Version 7 image generationV1 video model (image-to-video)Style & character referencesWeb-based editing interfaceMultiple generation modesCustom stylization controlsImage upscaling & variationsInpainting & outpaintingStealth mode for privacy

Example Use Cases

  • Generate high-quality marketing visuals and campaign imagery for brand campaigns.
  • Create consistent character designs and brand imagery using reference controls.
  • Produce video content from static marketing images for social media.
  • Design product mockups and concept art for new product launches.
  • Build visual brand libraries with consistent style and aesthetic direction.

Create with Midjourney

Start experimenting with Version 7's enhanced capabilities for your visual content.

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