AI for Marketing Ops

Make

Visual workflow automation platform for connecting apps and building complex processes.

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What is Make?

Make (formerly Integromat) is a visual automation platform that enables users to build complex workflows using a drag-and-drop interface. It specializes in advanced data manipulation, conditional logic, and parallel processing, making it suitable for sophisticated business automation scenarios.

When was this tool last updated? Make has been actively updating throughout 2024-2025 with significant enterprise enhancements. Key 2024 releases include Audit Logs (August 2024), Dynamic Connections (January 2024), and On-Premises Agent capabilities, along with expanded NetSuite and Sage Intacct integrations.

Why experiment with it in marketing ops?

  • Visual workflow builder with drag-and-drop interface makes complex automation accessible.
  • Advanced data parsing and transformation capabilities for handling complex data structures.
  • Supports parallel processing and detailed error handling for reliable automation.
  • More cost-effective than competitors with flexible pricing based on operations.
  • Built-in AI assistant and ChatGPT modules for intelligent workflow automation.

Capabilities

Visual workflow designAdvanced data parsing & transformationConditional logic & branchingParallel processingAPI integration & webhooksAI integration (ChatGPT, etc.)Human-in-the-loop approvalsEnterprise security & governanceReal-time triggers & scheduling

Example Use Cases

  • Build lead scoring workflows with conditional logic based on behavior data.
  • Create content distribution pipelines that adapt messaging across multiple channels.
  • Automate complex data synchronization between CRM, marketing, and analytics platforms.
  • Set up approval workflows with human-in-the-loop steps for campaign reviews.
  • Deploy intelligent customer support routing based on ticket complexity and urgency.

Community Insights

Users frequently praise Make's cost-effectiveness compared to competitors, with many reporting significant savings (from $49/month to $9/month) while increasing their automation capacity. The visual interface is described as more powerful but complex than alternatives.

Community feedback indicates Make is preferred by technical users handling complex data workflows, while those seeking simple integrations might find other platforms more accessible. Users specifically value its advanced data handling and parallel processing capabilities.

Related Workflows

Experiment with Make in your workflows

Start with a simple automation to explore its visual workflow builder and data handling capabilities.

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