Loom

What is Loom?

Loom is a video communication platform that enables users to quickly record and share screen recordings, webcam videos, and screen + camera combinations. Popular for internal communications, product demos, customer support, and educational content, it offers instant sharing and collaboration features.

When was this tool last updated? Loom receives regular updates throughout 2025, including enhanced recording quality, new sharing features, and improved analytics capabilities.

Why experiment with it in marketing ops?

• Quick screen recording with automatic cloud upload and sharing capabilities.
• Combines screen, camera, and microphone recording for comprehensive demos.
• Instant sharing with automatic transcription and viewer engagement analytics.
• Built-in editing tools for trimming, adding calls-to-action, and custom thumbnails.
• Integration with popular business tools and platforms for seamless workflow.

Capabilities

Example Use Cases

• Create product demo videos for sales presentations and customer onboarding.
• Record training materials and process documentation for team education.
• Produce customer support videos explaining solutions to common issues.
• Build marketing explainer videos showcasing features and use cases.
• Generate personalized sales outreach videos for prospect engagement.