Klaviyo

What is Klaviyo?

Klaviyo is a sophisticated email and SMS marketing platform built specifically for e-commerce businesses. It uses AI and machine learning to predict customer behavior, optimize send times, and personalize content at scale. With deep e-commerce integrations and advanced segmentation, it helps businesses drive revenue through intelligent marketing automation.

When was this tool last updated? Klaviyo continuously updates its AI and machine learning capabilities throughout 2025, including enhanced predictive analytics and personalization features.

Why experiment with it in marketing ops?

• AI-powered predictive analytics identify high-value customers and purchase likelihood.
• Advanced segmentation creates highly targeted campaigns based on purchase behavior.
• Real-time personalization delivers individualized content for each customer.
• E-commerce integrations provide deep insights into customer purchase patterns.
• Automated flows optimize the entire customer lifecycle from acquisition to retention.

Capabilities

Example Use Cases

• Create personalized product recommendations based on purchase history.
• Build automated win-back campaigns for customers at risk of churning.
• Develop sophisticated abandoned cart recovery sequences with SMS integration.
• Segment customers by predicted lifetime value for targeted marketing.
• Optimize email send times using AI for maximum engagement and revenue.