Hootsuite

What is Hootsuite?

Hootsuite is a comprehensive social media management platform that helps businesses manage, schedule, and analyze their social media presence across multiple channels. With AI-powered features like OwlyWriter AI for content creation and advanced analytics, it serves over 18 million users worldwide for social media marketing automation.

When was this tool last updated? Hootsuite receives regular updates throughout 2025, including improvements to OwlyWriter AI, new social platform integrations, and enhanced analytics capabilities.

Why experiment with it in marketing ops?

• OwlyWriter AI generates engaging social media content and captions automatically.
• Unified dashboard manages multiple social media accounts from one interface.
• Advanced scheduling features optimize posting times for maximum engagement.
• Comprehensive analytics provide insights into social media performance and ROI.
• Team collaboration tools streamline approval workflows for larger organizations.

Capabilities

Example Use Cases

• Schedule and manage social media campaigns across Facebook, Instagram, Twitter, and LinkedIn.
• Generate AI-powered social media content that matches brand voice and style.
• Monitor brand mentions and social media conversations for reputation management.
• Analyze social media performance to optimize content strategy and engagement.
• Coordinate social media campaigns across marketing teams with approval workflows.