AI for Marketing Ops

HeyGen

AI video generation platform for creating personalized, professional videos at scale.

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What is HeyGen?

HeyGen is the all-in-one AI video platform that enables businesses to create, translate, and personalize high-quality videos without cameras or editing experience. Used by 85,000+ companies, it offers AI avatars, voice cloning, and multilingual capabilities across 170+ languages for marketing, training, and global communication.

When was this tool last updated? HeyGen receives regular monthly updates with significant releases in 2025. The July 2025 release added screen recording and generative B-roll, while June 2025 brought AI-powered scripting and enhanced collaboration features.

Why experiment with it in marketing ops?

  • Generate professional videos using 100+ photorealistic AI avatars with perfect lip-sync.
  • Support for 170+ languages and dialects with AI voice cloning and translation.
  • Create videos from text, images, or audio inputs with automatic narration and visuals.
  • AI Studio provides gesture control and natural voice customization for expressive content.
  • Recent 2025 updates include screen recording, generative B-roll, and PowerPoint integration.

Capabilities

100+ photorealistic AI avatarsVoice cloning & text-to-speechAI video translation (170+ languages)Screen recording & B-roll generationPowerPoint/PDF import (50 slides)Gesture control & avatar movementMagic Match transitionsTeam collaboration toolsAI script assistant

Example Use Cases

  • Create multilingual marketing videos for global campaigns and product launches.
  • Generate training and onboarding videos with consistent AI presenters.
  • Produce personalized sales outreach videos at scale for different prospects.
  • Build educational content and tutorials with engaging AI avatars.
  • Develop explainer videos and product demos without filming or editing.

Community Insights

HeyGen is highly rated (4.8/5 on G2) and praised for its user-friendly interface and professional video quality. Users particularly appreciate the photorealistic avatars and accurate lip-sync technology, which creates convincing presentations without filming.

Some users note the learning curve for advanced features and occasional limitations in avatar customization. The platform's strength lies in rapid video production and multilingual content creation, making it valuable for businesses scaling video content globally.

Try HeyGen for video creation

Start with a simple text-to-video project and explore its AI avatar capabilities.

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