Gemini

What is Gemini?

Gemini is Google's advanced AI assistant powered by Gemini 2.0, designed for multimodal interactions and agentic workflows. It combines deep research capabilities, visual understanding, content generation, and seamless integration with Google's ecosystem of apps and services.

When was this tool last updated? Google launched Gemini 2.0 in December 2024, marking a significant evolution toward agentic AI capabilities. Throughout 2024-2025, major updates include Deep Research features, enhanced Gemini Live with visual guidance, Chrome integration, and the addition of Imagen 4 and Veo 3 for advanced content generation.

Why experiment with it in marketing ops?

• Gemini 2.0 offers native image and audio output with advanced multimodal capabilities.
• Deep Research feature can explore complex topics and compile comprehensive multi-page reports.
• Seamless integration with Google apps including Calendar, Keep, Tasks, and Chrome browser.
• Visual guidance with camera sharing for real-time assistance and contextual help.
• Advanced content generation including Imagen 4 for images and Veo 3 for videos with sound.

Capabilities

Example Use Cases

• Conduct deep research on market trends and compile comprehensive strategy reports.
• Generate visual content including images and videos with sound effects for campaigns.
• Analyze competitor websites and marketing materials using visual understanding.
• Create and manage marketing calendars with seamless Google Calendar integration.
• Build personalized customer journey maps based on data analysis and research insights.

Platform Insights

Gemini 2.0 represents Google's push toward the "agentic era" of AI, with native multimodal capabilities including image and audio output. The Deep Research feature demonstrates advanced reasoning abilities for complex topic exploration and comprehensive report generation.

Integration with Google's ecosystem provides unique advantages for teams already using Google Workspace, with seamless connections to Calendar, Keep, Tasks, and Chrome browser enabling streamlined workflow automation and enhanced productivity.