DeepSeek

What is DeepSeek?

DeepSeek is a Chinese AI company that develops powerful large language models, including the DeepSeek-R1 series with advanced reasoning capabilities. Released under the MIT License, DeepSeek specializes in mathematical problem-solving, code generation, and complex reasoning tasks, offering performance comparable to OpenAI's o1 at significantly lower costs.

When was this tool last updated? DeepSeek has received major updates throughout 2024-2025, including DeepSeek-V3 (December 2024), DeepSeek-R1 launch (January 2025), DeepSeek-V3-0324 (March 2025), and the significant R1-0528 update (May 2025). The company reached #1 on iOS App Store by January 2025 and continues rapid development with V3.1 released in August 2025.

Why experiment with it in marketing ops?

• DeepSeek-R1 achieves 87.5% accuracy on AIME 2025 math tests, up from 70% in previous versions.
• Coding performance improved dramatically with Codeforces rating jumping from 1530 to 1930.
• Open-source availability under MIT License provides transparent and cost-effective AI access.
• Advanced reasoning capabilities with deep chain-of-thought processing using 23K+ tokens.
• Supports system prompts, JSON output, and function calling for agentic AI applications.

Capabilities

Example Use Cases

• Automate complex data analysis and mathematical modeling for campaign performance insights.
• Generate and debug marketing automation scripts with advanced coding capabilities.
• Create sophisticated content briefs using deep reasoning and contextual understanding.
• Build custom marketing tools and integrations with function calling capabilities.
• Process and analyze large datasets to extract actionable marketing intelligence.

Performance Insights

DeepSeek-R1 has demonstrated exceptional improvements in reasoning and coding capabilities. The R1-0528 update achieved remarkable performance gains with AIME 2025 accuracy jumping from 70% to 87.5% and Codeforces rating improving by 400 points to reach 1930, approaching GPT-4 level performance.

The model's advanced chain-of-thought reasoning, using nearly double the tokens per complex query (23K vs 12K), provides deeper analytical capabilities particularly valuable for marketing operations requiring sophisticated problem-solving. Its open-source availability under MIT License offers transparent, cost-effective access to frontier AI capabilities.