ConvertKit

What is ConvertKit?

ConvertKit is an email marketing platform specifically designed for creators, bloggers, and online businesses. It offers powerful automation features, advanced audience segmentation, and creator-focused tools like landing pages, forms, and commerce integrations. With a focus on simplicity and effectiveness, it helps creators build and monetize their audiences.

When was this tool last updated? ConvertKit receives regular updates throughout 2025, including new automation features, improved deliverability, and enhanced commerce integrations.

Why experiment with it in marketing ops?

• Creator-focused design makes email marketing accessible for bloggers and content creators.
• Visual automation builder creates sophisticated email sequences without complexity.
• Advanced tagging and segmentation enables highly targeted email campaigns.
• Built-in commerce features help monetize email lists with digital product sales.
• Deliverability optimization ensures emails reach subscribers' inboxes reliably.

Capabilities

Example Use Cases

• Create automated email sequences for course launches and digital product sales.
• Build targeted email campaigns based on subscriber behavior and interests.
• Design high-converting landing pages and opt-in forms for lead generation.
• Segment audiences for personalized content and product recommendations.
• Monitor email performance and optimize campaigns for better engagement.