ChatGPT

What is ChatGPT?

ChatGPT is OpenAI's flagship conversational AI platform powered by GPT-5 and other advanced models. It combines natural language understanding with reasoning capabilities, search integration, and agent functionality to assist with complex tasks across writing, analysis, coding, and research.

When was this tool last updated? ChatGPT has received major updates throughout 2024-2025, including the launch of GPT-5 (the new default model), agent capabilities, enhanced search integration, and advanced voice features. The platform reached 300 million weekly active users by late 2024 and continues regular feature releases.

Why experiment with it in marketing ops?

• GPT-5 model with built-in reasoning reduces hallucinations by 45% compared to previous versions.
• Agent capabilities allow ChatGPT to proactively use tools and complete complex multi-step tasks.
• Real-time search integration provides up-to-date information and current data access.
• Advanced voice features with natural intonation and real-time language translation.
• Canvas interface for collaborative writing and code editing with visual feedback.

Capabilities

Example Use Cases

• Generate marketing copy, emails, and content briefs with reasoning-based quality control.
• Analyze campaign performance data and create actionable insights and recommendations.
• Create and debug automation scripts for marketing tools and data processing.
• Research competitor strategies and market trends using real-time search capabilities.
• Draft and refine strategy documents using Canvas for collaborative editing workflows.

Performance Insights

GPT-5 demonstrates significant improvements in accuracy and reasoning, with 45% fewer factual errors compared to GPT-4o and 80% fewer errors when using thinking mode. The model scores 94.6% on AIME 2025 and shows enhanced performance across multiple academic benchmarks.

The agent capabilities allow ChatGPT to handle complex multi-step tasks autonomously, making it particularly valuable for marketing operations that require research, analysis, and content creation workflows spanning multiple tools and data sources.