AI for Marketing Ops

Airtable

Cloud collaboration platform combining spreadsheet and database functionality.

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What is Airtable?

Airtable is a cloud-based platform that combines the simplicity of a spreadsheet with the power of a database. It enables teams to organize, track, and collaborate on projects with customizable views, automation features, and integrations. Popular for project management, content planning, and data organization across various industries.

When was this tool last updated? Airtable receives regular updates throughout 2025, including new automation features, enhanced integrations, and improved collaboration tools.

Why experiment with it in marketing ops?

  • Flexible database structure with customizable fields and record types.
  • Multiple view options including grid, calendar, kanban, and gallery layouts.
  • Built-in automation capabilities for workflow streamlining and task management.
  • Extensive integration ecosystem with popular business and marketing tools.
  • Collaborative features for team coordination and real-time project updates.

Capabilities

Customizable database structureMultiple data views (grid, calendar, kanban)Workflow automationTeam collaboration toolsAPI and integrationsForm creationFile attachmentsCommenting and notificationsTemplate library

Example Use Cases

  • Track marketing campaigns with detailed metrics, timelines, and asset management.
  • Organize content calendars with publication dates, status tracking, and team assignments.
  • Manage lead databases with qualification stages and follow-up automation.
  • Coordinate event planning with vendor information, timelines, and budget tracking.
  • Build customer feedback databases with categorization and response tracking.

Organize data with Airtable

Start with a simple database to experience its flexibility and collaboration features.

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