MCP Playbooks for Marketing Teams

Curated Model Context Protocol setups for different teams and use cases. Find the right MCP servers, learn implementation strategies, and automate your marketing operations.

Agencies
Intermediate β€’ 1-2h

MCP for Agencies

Scale client operations with automated reporting, content research, and CRM management using MCP servers.

Featured MCP Servers

Google Analytics HubSpot CRM Firecrawl PostHog

Use Cases

βœ“ Client reporting automation
βœ“ Competitive research
βœ“ Lead qualification
Startups
Beginner β€’ Under 1h

MCP for Startups

Bootstrap your growth with automated analytics, social listening, and content creation workflows.

Featured MCP Servers

Reddit Research YouTube Transcript Tavily Search Google Analytics

Use Cases

βœ“ Market research
βœ“ Content ideation
βœ“ Social listening
SEO Teams
Intermediate β€’ 1-2h

MCP for SEO Teams

Automate keyword research, competitor analysis, and content optimization using AI-powered MCP servers.

Featured MCP Servers

Firecrawl Tavily Search Google Analytics YouTube Transcript

Use Cases

βœ“ Competitor content analysis
βœ“ Keyword gap analysis
βœ“ Content research
Marketing Teams
Intermediate β€’ 1-2h

MCP for Marketing Teams

Centralize campaign tracking, automate reporting, and streamline content workflows.

Featured MCP Servers

Google Analytics PostHog HubSpot CRM Reddit Research

Use Cases

βœ“ Campaign attribution
βœ“ Customer journey mapping
βœ“ Content performance
Content Creators
Beginner β€’ Under 1h

MCP for Content Creators

Research trending topics, analyze competitor content, and automate content repurposing.

Featured MCP Servers

YouTube Transcript Reddit Research Tavily Search Firecrawl

Use Cases

βœ“ Trend research
βœ“ Content repurposing
βœ“ Competitor analysis
E-commerce
Advanced β€’ 2-3h

MCP for E-commerce

Track customer behavior, analyze product performance, and automate inventory insights.

Featured MCP Servers

Google Analytics PostHog Firecrawl Playwright

Use Cases

βœ“ Customer behavior tracking
βœ“ Competitor price monitoring
βœ“ Product research
Analytics
Intermediate β€’ 1-2h

MCP for Analytics & Reporting

Automate data collection, create custom dashboards, and generate automated insights.

Featured MCP Servers

Google Analytics PostHog HubSpot CRM

Use Cases

βœ“ Automated reporting
βœ“ Data visualization
βœ“ Performance monitoring
Content
Beginner β€’ Under 1h

MCP for Content Research

Research trending topics, analyze competitor content, and discover content opportunities.

Featured MCP Servers

YouTube Transcript Reddit Research Tavily Search Firecrawl

Use Cases

βœ“ Topic research
βœ“ Trend analysis
βœ“ Content gap analysis
Research
Intermediate β€’ 1-2h

MCP for Competitive Intelligence

Monitor competitors, track their strategies, and identify market opportunities.

Featured MCP Servers

Firecrawl Playwright Tavily Search Reddit Research

Use Cases

βœ“ Competitor monitoring
βœ“ Market research
βœ“ Price tracking
Sales
Advanced β€’ 2-3h

MCP for Lead Generation

Automate prospect research, qualify leads, and track conversion funnel performance.

Featured MCP Servers

HubSpot CRM Firecrawl Google Analytics PostHog

Use Cases

βœ“ Prospect research
βœ“ Lead qualification
βœ“ Funnel tracking
Social Media
Beginner β€’ Under 1h

MCP for Social Media Management

Track social trends, analyze engagement, and research content opportunities.

Featured MCP Servers

Reddit Research YouTube Transcript Tavily Search

Use Cases

βœ“ Trend monitoring
βœ“ Content research
βœ“ Engagement analysis
CRM
Intermediate β€’ 1-2h

MCP for CRM Automation

Automate data entry, create custom workflows, and generate customer insights.

Featured MCP Servers

HubSpot CRM Google Analytics PostHog

Use Cases

βœ“ Data automation
βœ“ Customer segmentation
βœ“ Pipeline management
Optimization
Advanced β€’ 2-3h

MCP for Website Optimization

Monitor site performance, test user flows, and optimize conversion paths.

Featured MCP Servers

Google Analytics PostHog Playwright Firecrawl

Use Cases

βœ“ Performance monitoring
βœ“ User flow analysis
βœ“ A/B testing
Brand
Beginner β€’ Under 1h

MCP for Brand Monitoring

Track brand mentions, monitor sentiment, and identify engagement opportunities.

Featured MCP Servers

Reddit Research Tavily Search Firecrawl

Use Cases

βœ“ Brand mention tracking
βœ“ Sentiment analysis
βœ“ Reputation management
SaaS
Advanced β€’ 2-3h

MCP for SaaS Companies

Track user behavior, analyze churn patterns, and optimize product adoption.

Featured MCP Servers

PostHog Google Analytics HubSpot CRM Firecrawl

Use Cases

βœ“ User behavior analysis
βœ“ Churn prediction
βœ“ Feature adoption
Local Business
Beginner β€’ Under 1h

MCP for Local Businesses

Monitor local reviews, track local search performance, and manage reputation.

Featured MCP Servers

Google Analytics Firecrawl Tavily Search Reddit Research

Use Cases

βœ“ Local SEO monitoring
βœ“ Review tracking
βœ“ Competitor analysis
B2B
Advanced β€’ 2-3h

MCP for B2B Marketing

Track account engagement, analyze buyer journeys, and optimize lead nurturing.

Featured MCP Servers

HubSpot CRM Google Analytics PostHog Firecrawl

Use Cases

βœ“ Account-based marketing
βœ“ Lead nurturing
βœ“ Sales enablement
Consulting
Intermediate β€’ 1-2h

MCP for Consultants

Research client industries, track project performance, and automate reporting.

Featured MCP Servers

Firecrawl Tavily Search Google Analytics Reddit Research

Use Cases

βœ“ Industry research
βœ“ Competitive analysis
βœ“ Client reporting
Freelance
Beginner β€’ Under 1h

MCP for Freelancers

Automate client research, track project metrics, and streamline deliverables.

Featured MCP Servers

Firecrawl YouTube Transcript Tavily Search Google Analytics

Use Cases

βœ“ Client research
βœ“ Project tracking
βœ“ Content research
Non-Profit
Beginner β€’ Under 1h

MCP for Non-Profits

Track donation campaigns, analyze supporter engagement, and research grant opportunities.

Featured MCP Servers

Google Analytics Firecrawl Tavily Search Reddit Research

Use Cases

βœ“ Campaign tracking
βœ“ Donor analysis
βœ“ Grant research

What are MCP Playbooks?

MCP Playbooks are curated implementation guides that show you exactly which Model Context Protocol servers to use for different marketing scenarios. Each playbook includes server recommendations, setup instructions, and real-world use cases.

Whether you're an agency managing multiple clients or a startup bootstrapping growth, these playbooks help you leverage Claude's MCP ecosystem for marketing automation and insights.

Each playbook includes:

βœ“ Recommended MCP servers for your use case
βœ“ Step-by-step setup instructions
βœ“ Real-world implementation examples
βœ“ Common workflows and automation ideas

Frequently Asked Questions

What is the Model Context Protocol (MCP)?

MCP is an open standard that enables AI assistants like Claude to connect with external data sources and tools. It allows Claude to access your marketing data, automate tasks, and provide insights from your existing systems.

Which MCP servers should I start with?

Start with servers that connect to tools you already use. Google Analytics MCP for website data, HubSpot CRM MCP for customer data, or Firecrawl MCP for competitive research are popular starting points.

How do I implement these playbooks?

Each playbook provides step-by-step instructions for setting up the recommended MCP servers, configuring Claude Desktop, and implementing common workflows for your specific use case.

Are these playbooks free to use?

Yes, all playbooks are free to access and implement. Some MCP servers may require API keys from the underlying services (like Google Analytics or HubSpot), which may have their own costs.

Can I customize these playbooks?

Absolutely! These playbooks are starting templates that you can customize for your specific needs. Add additional MCP servers, modify workflows, or adapt them to your unique business requirements.

How often are new playbooks added?

We regularly add new playbooks based on community feedback and emerging MCP servers. Subscribe to our newsletter to get notified about new additions and updates.

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