Analyze Google Ads Performance Using Claude and Zapier MCP
Connect your Google Ads directly to Claude for performance analysis and reports - no spreadsheets required.
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TL;DR
- Connect Google Ads to Claude via Zapier MCP for instant analysis.
- Use Google Ads "Create Report" with the exact metrics + fields below.
- Paste the MCP Integration URL into Claude and run the prompts provided.
- Includes copy-ready prompts and troubleshooting for common issues.
Tired of pulling Google Ads data into spreadsheets every week just to understand what's actually working?
With Zapier's MCP (Model Context Protocol) integration, you can connect Google Ads directly to Claude for on-demand analysis and insights.
Understanding Zapier MCP
Zapier MCP bridges APIs and AI assistants like Claude. Configure reusable tools that Claude calls using natural language - no coding required.
Why this works:
- Zero manual exports - Claude reads campaign data directly
- Complete API access - Run queries like
create_reportandfind_campaign_by_id - Multi-account support - Analyze multiple accounts together
Requirements & Limitations
What you need:
- Claude Pro account ($20/month)
- Zapier account (free tier works)
- Google Ads account with campaign data
Important limitations:
- OAuth complexity - Permission errors common with MCC accounts
- Manual triggers - No automatic refresh unless you build custom workflows
- Monthly limits - 300 actions per month on Zapier MCP
What you'll learn:
- Step-by-step Zapier MCP setup for Google Ads
- Analysis prompts for performance insights
- Visual report generation
- Real limitations and troubleshooting
👋 I share AI experiments on automation, workflows, and tools for go-to-market teams from a technical partner's perspective.
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Step-by-Step Setup Guide
Step 1: Create Your Zapier MCP Server
- Go to your Zapier MCP dashboard
- Click "New MCP Server" (top left)
- Select "Claude" as your MCP Client
- Name it something like "Claude Google Ads Server"
Step 2: Connect Google Ads
- In the Tools section, click "Add tool"
- Search for and select "Google Ads"
- Connect your Google Ads account (you'll need to authorize access)
- Choose "Create Report" from the available Google Ads actions
Note: If you have an MCC account, you'll need to select which sub-accounts to include. For this tutorial, I'm using a simple single-account setup.
Step 3: Configure Google Ads Create Report
This step is crucial for getting useful data. Here's the exact configuration that works:
Basic Settings:
- Use Google Ads as… → Your account (or MCC)
- Managed Account → account or sub-account
- Resource → Campaign
- Dates to Include → Last 7 days (not including today) OR Last 30 days
- Filter by Campaigns → Optional
Metrics (select all below):
metrics.impressions metrics.clicks metrics.ctr metrics.cost_micros metrics.conversions metrics.cost_per_conversion Resource Fields:
campaign.id campaign.name Segments:
segments.date Additional Settings:
- Limit → 20000
- Order By → metrics.clicks (Descending)
Save these settings.
Step 4: Get Your Integration URL
- Go to the "Connect" section in your Zapier MCP server
- Copy the "Integration URL"
- Keep this handy - you'll need it for Claude
Step 5: Connect to Claude
- Open Claude and go to Integrations
- Click "Add integrations"
- Paste your Zapier MCP server URL
- Give it a name like "Google Ads Analysis"
- Verify it shows "Connected" in blue
Step 6: Set Up Claude Project (Optional but Recommended)
Create a dedicated Claude project for your Google Ads analysis:
- Upload any relevant context about your campaigns
- Set project instructions for formatting and tone
- Add any specific metrics or KPIs you want to focus
This helps Claude provide more relevant insights.
Step 7: Analyze Google Ads Campaign Performance
To start analyzing your Google Ads campaigns, last time check if Zapier MCP is connected - you should see tools connected. In the example below, there are 3 tools connected meaning we are set properly.
Prompts you can use for your analysis
To get better results enable "Extended thinking" and consider Opus 4 model. Keep in mind that with Opus 4, you're more likely to run into Claude message limits.
Copy-ready prompt:
Pull my Google Ads campaign data and create a simple performance overview. Show me how my campaigns are doing and create a visual report in an artifact.
What to include:
- Overall performance summary (impressions, clicks, cost, conversions)
- Which campaigns are working best and worst
- Compare my numbers to industry averages if possible
- Key problems to fix first
- Simple recommendations
Create an HTML report artifact with charts and tables showing my campaign performance. Make it easy to understand with clear visuals and action items.On the right side, you can see the final results that Claude generated based on my prompt. It provided a general overview of campaign performance, key problems, and recommendations.
Analysis Prompts to Get Started
Here are the prompts I've been experimenting with, organized by use case:
1. Performance Overview
Pull my Google Ads campaign data and create a performance overview. Include:
- Overall metrics: impressions, clicks, cost, conversions
- Best and worst performing campaigns
- Top 3 problems to fix
- Specific recommendations with expected impact
Create a well-structured report in Claude Artifact with clear sections and data tables.
2. Campaign Optimization
Analyze my Google Ads campaigns and identify optimization opportunities. Focus on:
- High-cost, low-performing keywords
- Ads with CTR below 2%
- Budget allocation inefficiencies
- 3 quick wins for this week
Create an action plan in Claude Artifact ranked by priority and ease of implementation.
3. Budget Analysis
Analyze my Google Ads spending and show ROI by campaign. Include:
- Spend per campaign (last 30 days)
- Cost per conversion by campaign
- Budget reallocation recommendations
- Campaigns to pause or increase budget
Create a structured budget report in Claude Artifact with spending breakdowns and actionable changes.
4. Keyword Performance
Review my keyword performance and identify winners and losers. Show:
- Top 10 keywords by conversions vs cost
- Keywords with high spend, zero conversions
- 5 new keyword opportunities
- Negative keywords to add immediately
Create a keyword analysis in Claude Artifact with performance rankings and next steps.
5. Creative Performance
Evaluate my ad copy performance and suggest improvements. Analyze:
- Ads with highest/lowest CTR
- Headlines vs descriptions performance
- Missing ad extensions
- 3 new ad variations to test
Create a creative performance report in Claude Artifact with specific copy suggestions and testing plan.
Getting Better Results & Troubleshooting
For better results:
- Enable Extended Thinking - For more thorough analysis with complex data
- Consider Claude Opus - For deeper analysis (may hit message limits faster)
- Use Research Mode - For industry benchmarks and broader context
Common issues:
- "No tools found" - Check Zapier MCP connection status in Claude
- Permission errors - Verify Google Ads account access levels
- Empty responses - Check date range or if campaigns are paused
- Rate limiting - Hit 300 monthly action limit on Zapier MCP
What's Next
This setup provides a foundation for Google Ads analysis with Claude. The real value comes from iterating on prompts and building custom workflows for your specific needs.
Found this helpful? Consider sharing it with someone who's still wrestling with Google Ads spreadsheets.
This guide is based on my experiments with Zapier MCP and Claude Pro. Your results may vary depending on your Google Ads account setup and data complexity.