Vibe Marketing: The No-BS Guide You Actually Need
If you're reading this, you've probably heard the new marketing buzzword floating around - vibe marketing.
In this post, I'll walk you through what vibe marketing is (and isn't), real use cases, accounts and communities worth following, and tools to start experimenting with for marketing ops.
What I Mean When I Say 'Vibe Marketing'
The term "vibe marketing" comes from another buzzword: vibe coding.
Vibe coding basically means you can build apps and workflows with tools like Replit, Cursor, or Lovable without being a developer or understanding code. Just prompting, aka "vibing" your way through it.
In a marketing context, this translates to:
Let AI handle your repetitive tasks - Instead of manually creating social posts or analyzing keyword data, you're directing AI to do these jobs for you.
Connect your marketing tools without coding - You can make your CRM talk to your ad platform and your analytics without needing a developer to build custom integrations.
Test ideas faster without technical bottlenecks - Want to try a new landing page? A different email sequence? You can build and deploy these quickly without waiting for developer resources.
The best way to explain the difference between "traditional marketing" and "vibe marketing" is this:
In traditional marketing, humans do everything manually.
With vibe marketing, humans direct AI systems to do the work.
It's like being a conductor instead of playing every instrument yourself.
My Claude Experiment + A Workflow That Actually Works
Here's what I've been testing personally, plus one workflow I found that's actually worth copying.
Example 1: Automated Google Ads Analysis
I recently wrote about connecting Google Ads directly to Claude for performance analysis using Zapier's MCP integration. This is pure vibe marketing in action:
Traditional approach:
Export data
Open spreadsheets
Manually analyze
Create reports
Wait a week to repeat
Vibe marketing approach:
Claude reads campaign data directly
Generates analysis on demand
Creates visual reports automatically
Provides optimization recommendations instantly
Why this works: Eliminates manual data wrestling while maintaining (and often improving) insight quality.
One prompt can generate what used to take hours of spreadsheet work.
Example 2: Content Research Pipeline from @boringmarketer
One of the best vibe marketing accounts to follow is @boringmarketer, who shares actual workflows that work.
Here's a typical content pipeline:
Step 1: N8N workflow scrapes trending posts from relevant subreddits
Step 2: AI extracts themes and pain points from discussions
Step 3: Generate content briefs based on validated ideas
Step 4: Store everything in sheets for human review and refinement
Result: Content ideas based on real conversations instead of guessing what people want.
Accounts Worth Following (That Actually Share Working Stuff)
The following accounts share vibe marketing experiments, use cases, and tools. Highly recommended to check them out, especially @boringmarketer.
Hands down the best account for practical vibe marketing workflows.
Shares actual automations, tool combinations, and results. Also runs a community where people share working systems.
Creator of N8N and deep into AI/automation workflows.
Great for understanding the technical side of building these systems.
Focuses on the business side - how to actually make money with these approaches instead of just cool demos.
Community: The Vibe Marketer
If you want to dig deeper and find a community focused on vibe marketing, consider The Vibe Marketer community.
It's paid, but they have weekly sessions and a solid community. I'm part of this community as well.
This is where people actually building these systems share what's working. Less theory, more "here's my workflow that generated $X."
Worth noting: I'm part of this community, and the quality of shared workflows is significantly higher than generic AI marketing groups.
Tools I've Been Experimenting With
n8n.io - Workflow Automation Platform
What it does: Visual workflow builder that connects different tools and AI models
Why it matters: Lets you build complex automations without coding
Start with: Simple content research workflows or competitor monitoring
cursor.com - AI Code Editor for Marketers
Surprising use case: @boringmarketer has been sharing amazing experiments using Cursor for marketing automation, not just coding.
What's possible: Build custom tools, automate data analysis, create personalized landing pages
Why marketers should care: You can build marketing tools specific to your needs
lindy.ai - AI Agent Platform
What it does: Create AI agents that handle ongoing tasks
Perfect for: Email management, lead qualification, research tasks
The advantage: Set it up once, let it run continuously
Make.com and Zapier (Zapier MCP)
For beginners: Start here if N8N feels too technical
Good for: Connecting existing tools, simple automations
Limitation: Less flexibility than N8N but easier to start
When This Approach Makes Sense (And When It Doesn't)
Good Fit If You're:
Scaling content production across multiple channels
Testing many variations quickly to find what works
Handling repetitive research tasks that eat up time
Working with limited team resources but need to compete with bigger teams
Bad Fit If You're:
Focusing on brand storytelling where emotional nuance matters more than volume
Serving a niche market where personal relationships trump automation
In highly regulated industries where every word needs legal review
Selling high-touch consultative products where automation feels impersonal
The Reality Check: What's Not Working
Most vibe marketing content is still mediocre.
Volume doesn't automatically equal quality.
The teams winning with this approach aren't just generating more. They're using AI to test and refine faster.
The human element matters more, not less.
AI can help you work faster, but it can't replace understanding your market, customers, or competitive positioning.
Tool complexity can become a trap.
Start simple. One workflow that saves 2 hours per week is better than a complex system that breaks constantly.
How I'd Start If I Were Beginning Today
Don't try to build complex multi-agent systems on day one. Instead:
Pick one repetitive task (content research, competitor monitoring, or report generation)
Build a basic workflow using one tool (start with Make or Zapier)
Test for two weeks and measure time saved vs. quality maintained
Scale gradually only if results justify the complexity
The goal isn't to automate everything. It's to automate the boring stuff so you can focus on strategy, analysis, and creative decisions.
Bottom Line: What Actually Matters
Vibe marketing is real, but it's not magic. It's marketing automation powered by AI tools.
When done well, it frees up time for higher-value work. When done poorly, it creates more noise in an already crowded market.
The teams winning aren't generating the most content. They're using AI to find better insights and test ideas faster than their competition.
Follow the accounts mentioned above, join the community, and start with one simple workflow.
The future of marketing isn't about replacing humans with AI. It's about humans directing AI to do better marketing.